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Home / Services / PPC Pay-Per-Click Advertising

Every dollar spent, accounted for

We build, run, and continuously tighten paid campaigns across search, shopping, and social — so spend goes toward the clicks that actually convert, not the ones that just look good in a dashboard.

What We Actually Do

Paid media managed like a P&L, not a dashboard

Most agencies check a campaign once a week and call it "management." We treat every account as an ongoing experiment: bids, budgets, and creative are adjusted against real conversion and revenue data, not last month's screenshot. Every engagement starts with a full account audit — wasted spend, broken conversion tracking, cannibalizing keywords, misaligned bid strategies — because no amount of budget fixes an account that's measuring the wrong thing.

From there we rebuild campaign structure around how your customers actually search and shop, test creative and landing pages in parallel, and report spend against pipeline and revenue, not clicks and impressions. You always know exactly what every dollar produced.

Organic ranking dashboard showing traffic climbing over six months
Where We Run Campaigns

Platforms we manage in-house

No white-label subcontracting — every account is built and optimized by our own media buyers.

Google Ads Google Shopping Microsoft Ads Meta Ads LinkedIn Ads TikTok Ads Programmatic Display
Service Pillars

Six disciplines, one media strategy

Each pillar is run by a specialist, coordinated through a single account strategy so budget flows to whichever channel is currently earning it.

Search Advertising

Keyword and match-type structure built around intent, with negative keyword hygiene that keeps wasted spend out from day one.

Shopping & Performance Max

Feed optimization, product grouping, and bid strategy tuned for margin, not just clicks — built for catalogs of any size.

Display & Programmatic

Audience and placement targeting layered with frequency capping, so display spend builds awareness without burning budget.

Paid Social

Creative testing frameworks across Meta, LinkedIn, and TikTok that find winning angles fast and retire losers faster.

Landing Page & CRO

Post-click experience treated as part of the campaign — page speed, message match, and form friction all get tested.

Analytics & Attribution

Conversion tracking audited and fixed first, then attribution modeling that shows which channels actually drive revenue.

How An Engagement Runs

From audit to a scaling, self-funding account

A fixed sequence for the first sixty days, then an ongoing weekly cycle of testing, bidding, and reporting.

01
Week 1
Account & Tracking Audit

We audit conversion tracking accuracy first — most accounts are optimizing against broken data — then map wasted spend across existing campaigns.

02
Week 2–3
Strategy & Account Rebuild

Campaign structure, bid strategy, and budget allocation are rebuilt around verified conversion data and your actual margin targets.

03
Week 4–8
Launch & Rapid Testing

New campaigns go live alongside creative and landing page tests, with budget shifting toward winners every week, not every quarter.

04
Month 3 Onward
Scale & Report

Proven campaigns scale in controlled increments while we keep testing new angles, with weekly reporting tied to revenue, not vanity metrics.

Recent Outcomes

Numbers from live client accounts

Every figure below is pulled from an active engagement, not a hypothetical case study.

SaaS
-42%
Cost per acquisition in 90 days

Fixed broken conversion tracking first, then restructured search campaigns around verified high-intent terms.

E-Commerce
5.6x
Return on ad spend, Shopping

Product feed cleanup and margin-based bid strategy across a 3,000-SKU catalog previously bidding blind.

B2B Services
3.1x
Qualified leads at flat spend

LinkedIn and search retargeting rebuilt around a new landing page that cut form abandonment in half.

Common Questions

Before you get in touch

What's the minimum ad budget you'll work with?

We typically start engagements at $3,000/month in ad spend — below that, most platforms can't gather enough data fast enough to optimize meaningfully, and management fees stop making economic sense.

Do you take a percentage of ad spend as your fee?

We offer both flat monthly retainers and percentage-of-spend pricing depending on account size — we'll walk you through which makes more sense for your budget during the proposal call.

How fast will we see results?

Search campaigns can show directional signal within the first two weeks. We treat the first 30 days as a data-gathering and testing phase, with meaningful CPA and ROAS improvement typically visible by day 60–90.

Who owns the ad accounts and the data?

You do, always. Campaigns are built inside your own Google, Meta, and Microsoft accounts, so if we ever part ways, everything — history, data, and creative — stays with you.

Will you write ad copy and design creative too?

Yes — copywriting, static creative, and short-form video direction are included, with everything tested in structured rounds rather than a single "best guess" set of ads.

Get a free paid media audit

We'll review your account structure, conversion tracking, and spend allocation, and show you exactly where budget is being wasted — no obligation.

Request Free Audit